Blackmagic Design introduces its first full-frame L-Mount cinema camera, the Cinema Camera 6K, marking its entry into the prestigious L-Mount Alliance. The decision to use the L-Mount ensures compatibility with a wide range of lenses, including the Irix Cine L-Mount Lenses, and broadens creative possibilities for filmmakers. This move signifies Blackmagic Design's commitment to innovation and expanded creative opportunities. 

Join us at CineGear Atlanta on Oct 6-7! Visit our booth 205 to explore the latest in lens technology, experience our magnetic filters, and enjoy exclusive discounts on our Irix lenses. Whether you're a professional or a beginner, discover the cutting-edge advancements in cinematography with us.

Discover the new Irix Edge Black Mist Filter series, designed for filmmakers and photographers. Achieve a unique aesthetic with these filters that diffuse light, reduce contrast, and create a subtle haze effect. Features include contrast and skin defect reduction, premium build quality, advanced nano-coating, and three intensity levels. Available in screw-in and magnetic versions.

Introducing Irix lenses for Sony E mirrorless cameras, featuring exceptional craftsmanship and image quality. Explore the 15mm f/2.4 Ultra-Wide Angle and 150mm f/2.8 Macro 1:1 lenses with robust construction, weather-sealed resistance, and unique Click/Declick switch. Available for pre-sale at B&H.

Join us at Cine Gear Expo in Los Angeles on June 2-3 to discover our latest 65mm T1.5 lens, enjoy exclusive discounts, and connect with fellow filmmakers. Visit our booth S3260 at Stage 32 for hands-on experience with our gear. Don't miss this film-tastic event!

We're announcing the development of a new Irix 65mm T1.5 Cine lens and are expanding our lineup of high-quality lenses for filmmakers. The lens will start bridging the gap between our existing 45mm and 150mm lenses and will be compatible with all standard cinema camera mounts. 

We now offer Affirm as a payment option for a smarter way to pay over time. Shop for Irix Cine lenses, Photo Lenses, and Filters with no hidden fees and choose between interest-free payments every 2 weeks or monthly installments. Get prequalified for a faster checkout process.

Discover the upcoming addition to the Irix family, featuring innovative, boundary-pushing features for photography enthusiasts. Stay tuned for more information on this highly anticipated release!

Discover the perfect gimbal-compatible lenses with Irix, offering exceptional image quality, lightweight design, and seamless integration. Enhance your creative possibilities with their diverse focal lengths and robust construction, all while enjoying smooth and precise manual focus for captivating footage.

Introducing the Irix Cine line's latest addition - the Fujifilm X system. Designed with filmmakers in mind, these lenses offer flexibility, creativity, and beautiful bokeh effects while preserving colors and details. Conveniently switch between scenes with steadicam and gimbal-compatible lenses that require no rebalancing. Equipped with special sealings, these lenses are protected from environmental factors like dust, sand, or water. Explore the full line-up of Irix Cine lenses, available in multiple mounts including Fuji X, Canon EF, Canon RF, and more. Shop now at the official Irix USA website or through official resellers.

Enhance your shots with the Irix Cine Matte Box IQ. This lightweight compendium allows for the use of Irix magnetic filters on any lens, giving you more creative freedom and eliminating unwanted flares and reflections. With a carbon fiber hood and MMS filter attachment, this Matte Box is essential for filmmakers who want the best results and new creative possibilities. Plus, it's flexible enough to work with a variety of lens diameters and can be used with ultra-wide lenses. Stay mobile with its compact design and indulge yourself with its matte coating to prevent internal reflections. Get the Irix Cine Matte Box IQ now for just $79.

Discover the Irix Cine 150mm T3.0 Tele, the perfect cine lens for longer focusing distances. With a redesigned focusing mechanism, this lens offers greater precision from 6.56 ft (2m) to infinity. Available in all standard Cine lens mounts, it features an 11-blade diaphragm, near-zero distortion, weather-sealing, and legible lens markings. The MMS Magnetic Mounting System enables quick replacement of accessories and filters, while the stabilizing foot ensures secure mounting. This versatile full-frame lens is compatible with various sensor formats and is weather-sealed for any condition. The modern optical system guarantees exceptional image quality with an adaptive ring for added convenience. Capture the power of nature with the Irix Cine lenses.

Introducing the new Irix Edge SR Square Filters - the latest addition to our 100mm square filters lineup. Our Super Resistance (SR) version provides superior protection and accurate color rendition with exceptional sharpness and contrast. The new SR generation features increased scratch resistance and our NANO coating for trouble-free use. Choose from Soft Gradual, Hard Gradual, Reverse Gradual, and Full ND filters, all compatible with our Edge Filter Holders and Traveler Case. Purchase now on our website or through our resellers at affordable prices.

Introducing the new Irix Cine Lens Kits with Nanuk Cases - your essential film production tools. These standardized lenses provide the "Irix look" with consistent color, contrast, and sharpness. The Nanuk case is waterproof, dustproof, and MIL-SPEC certified, ensuring maximum protection for your 5 Irix lenses and filters. Choose from 3 sets - the Entry Set with 3 most common focal lengths, the Production Set with 5 lenses for any film set, or build your own custom set. Available in multiple native lens mounts. Click for more information.

Learn about the importance of selecting the right lens filter size for your cine lenses, with a focus on Xeen cine lenses and their two primary filter sizes: 95mm and 77mm. Compare Rokinon Xeen lenses with Irix Cinema Lenses and discover why Irix Cinema Lenses are a superior alternative, boasting impressive features such as 9 rounded aperture blades, low distortion, and weather sealing. In addition, Irix Cinema Lenses come in two filter sizes: 86mm and 95mm, providing filmmakers with greater versatility and convenience. Upgrade your cinematography experience with Irix Cinema Lenses and see the difference for yourself.

Introducing the new Irix Cine 21mm T1.5 Lens, designed for shooting with the latest cameras on the market, including Ultra HD 8K+ cinema cameras. Its optical design includes 4 Extra-low Dispersion glass elements, 4 High Reflective elements, and 2 Aspherical lenses, providing a pleasant background blur and smooth adjustment in range from T1.5 to T16. The Irix Cine Look offers unique bokeh and soft highlights to provide stunning footage in every frame. With its fast T1.5, weather sealing, and cinematic design, the Irix Cine 21mm T1.5 is ready for any shooting conditions. Lightweight and compact, it's perfect for tight spaces and provides stunning footage in every situation.

Introducing Irix Edge Ultra Slim Variable Neutral Density - VariND Filters, available in traditional screw-in filters and Magnetic Mount System (MMS) for Irix Cine lenses. These thin filters avoid vignetting and come with 24 multi-coating layers for reduced reflections. The Irix Edge VariND filters work with a range of 2-5 stops to maintain color and sharpness. Available in popular sizes, retail prices start at 115USD. Find out more on www.irixusa.com.

Looking for the perfect gift for the photographer or videographer in your life? Check out Irix USA's gift guide, packed with suggestions for creating brilliant photos and videos. Plus, for a limited time, receive a free Irix Expedition LED winter hat with every order over $100. Browse their range of still photography lenses including the Firefly and Blackstone finishes, or check out their Dragonfly range for lenses built to work in hard conditions. They also offer a range of Cine lenses for videographers and an innovative square filter system. Don't miss out on this great holiday shopping opportunity!

Discover the new and improved flat lens caps designed for Irix Cine lenses! Our previous caps received criticism for not allowing the lens to be placed upside down, but our new design is flat and slides over the top of the lens, providing stability and convenience. The Irix 30mm T1.5 is the first lens to feature the new cap, and now they are available for all other lenses in the range. Purchase individually or as a set and upgrade your lens experience today!

The Irix 30mm f/1.4 Dragonfly lens offers a modern optical design with 13 elements in 11 groups, providing sharp details, vivid colors, and ultra-low distortion. Its 11-blade design aperture with rounded edges creates a pleasant and vivid background blur. With a reinforced internal structure and scratch-resistant lens finish, this lens is built to withstand any weather condition. Its intelligent design allows for control of the lens iris directly from the camera and a focus confirmation system. The Irix 30mm f/1.4 lens also features a unique focusing ring and "Focus Lock" function, making it convenient and reliable to use. Compatible with classic screw-in filters and square filters, this lens is perfect for landscape photography. Available in Canon EF,