Learn how to capture the stunning Northern Lights with this tutorial full of tips and advice for photographers. Discover the science behind the phenomenon, including the types of aurora and the equipment you need, such as a camera with manual mode, tripod, remote release, and wide-angle lens with a wide maximum aperture. Irix lenses, like the 15mm f/2.4 and 11mm f/4.0, are recommended for their superb optical quality and rectilinear, ultrawide fields of view. Increase your chance of success with this guide and capture the beauty of the Aurora Borealis.

Discover the unique world of macro photography with the right lens. Learn the difference between close-up and true macro lenses, and understand the importance of a 1:1 magnification ratio for capturing life-size images. Explore how focal length affects macro lenses and find out why a longer lens, such as the Irix 150mm f/2.8 1:1 Macro Dragonfly, might be the better choice for your photography needs.

Get the most out of your Christmas light photography with these tips! Bring a tripod and flash, don't wait until dark, shoot in RAW, and find the right White Balance setting. Plus, remember that bokeh is beautiful, but boring by itself. Stay safe and have fun capturing the holiday spirit!

Tips for Snow Photography: Protect yourself and your camera from the cold and moisture by dressing in warm layers and using weather-sealed equipment. Keep your camera and lenses dry with plastic bags or specialty equipment, and protect your front element with a filter or lens hood. Avoid blowing air on your lens and keep your batteries warm. Adjusting your camera settings for snow photography can be tricky, but shooting in RAW format and adjusting your white balance can help capture the best possible images.

Introducing the Irix Cine 45mm T1.5 lens - the latest addition to our line of full frame cinematographic lenses designed for shooting with Ultra HD 8K cinema cameras. With a completely new optical design, this lens delivers crisp details, vibrant colors, and ultra-low distortion. Its cinematic design features a magnetic mount for the reversible lens hood and future Irix Cine accessories, as well as fully-adjustable, rotating adaptive rings for comfortable and convenient operation. This rugged and versatile lens is perfect for shooting in any atmospheric conditions and is compatible with standard follow-focus systems and lens control motors.

Join Irix USA at PPE 2019 in New York City and check out our new arrivals, including the award-winning 150mm f/2.8 1:1 macro Dragonfly lens and our cinema lenses. Don't miss the chance to meet special guests Daniel Norton and Seth Miranda at our booth 358. Register through our portal for special prices and giveaways on our Facebook page. See you there!

Introducing the innovative Irix Cine 11mm T4.3 lens - the second full frame lens from our new cinematography line. With an extremely short focal length, rectilinear image projection, and a large image circle of 43.3mm, this lens provides a unique perspective not available in other film optics. Its exceptional functionality, compact design, and compatibility with most cine gear accessories make it one of the most outstanding cine lenses on the market. Designed to work in accordance with film industry standards, the Irix Cine 11mm T4.3 lens is perfect for creating dynamic shots in all weather conditions.

Irix's 150mm f/2.8 1:1 macro Dragonfly lens has won the prestigious Red Dot award for 2019, adding to its previous iF Design award. With over 15,500 projects competing for the prize, this is a testament to Irix's commitment to creating high-quality photographic products with aesthetic and ergonomic excellence. Irix Lens and Irix USA thank their loyal customers for their input, feedback, and support, and promise to continue listening to them for future innovations in the industry.

Learn about the differences between still camera lenses and those designed for cinematography, including the use of gear teeth for focus pulling, the necessity of de-clicked manual aperture control, and the benefits of a follow focus attachment. The Irix Cine line offers a 150mm macro Cine Dragonfly lens with industry-standard foot mount for easy adaptation to various setups. With this knowledge, videographers can choose the best equipment for their needs and create smooth, professional-looking footage.

Introducing the Irix Cine line of full-frame sensor lenses for cinematographers! The first lens in the lineup is the Irix Cine 150mm T3.0 Macro 1:1, featuring proven optics based on the popular 150mm macro Dragonfly digital camera lens. With zero chromatic aberration and almost no distortion, this lens offers superb resolution, making it perfect for 8K UHD. Its refined mechanics and high-precision mechanism provide smooth and quiet rotation of the focus ring, ensuring accurate focusing at any range. The lens is highly durable and can withstand various weather conditions. Get ready to take your cinematography to the next level with Irix Cine lenses!

Learn how to take stunning waterfall photos with these simple tips. You don't need expensive equipment, just a sharp lens and a wide angle for framing. Mind the light, shooting on an overcast day or during low sunlight to balance exposure and experiment with shutter speed for different water effects. Bracket your exposure to freeze motion in other parts of the image and use the sun to your advantage when appropriate. Capture the beauty of nature's most magnificent spectacles.

Irix's specialty lens was recently launched into space on Poland's first Earth Observation nanosatellite. Equipped with the Irix 300 SR experimental lens, the nanosatellite will provide high-quality images of Earth from space. The technical requirements for the lens design were a challenge for Irix's R&D department, but the lens met NASA's guidelines for materials and technologies permitted for space flight. This project will benefit Irix's future products in the civilian photographic market.

Discover how the Irix 11mm ultra-wide lens can elevate your architecture photography game. With its true rectilinear projection, incredible sharpness, and lack of aberrations, this lens offers new perspectives and creative freedom. From emphasizing composition and knowing when to maximize or minimize depth of field to getting close, eliminating distractions, and using perspective, this lens can help you achieve stunning architectural shots. Awarded Best in Class for 2018 by Digital Camera, see how the Irix 11mm lens can improve your photography.

Discover Irix Lens' newest macro lens, the 150mm Dragonfly, which just won the internationally-recognized iF Design Award for 2019. With only slightly more than 3 years in the market, Irix Lens is the youngest recipient of this coveted prize. The jury praised the lens' compact footprint, excellent optical characteristics, refined ergonomics, unique design, and competitive pricing. Irix is proud to receive this honor but promises to continue innovating and bringing more dream-worthy products to the photographic community.

Introducing the Irix Edge Light Pollution (SE) Filter - the ideal addition to any astrophotography lens! This filter produces more accurate colors, improves contrast and overall sharpness in night photos, especially in areas with city lights. The first of the Super Endurance (SE) series, the Irix Edge Light Pollution Filter is manufactured with high-quality optical glass and multi-layer anti-reflective coatings to minimize lens flare and unwanted reflections. Its lightweight aluminum frame is protected with a black coating and comes with a functional case for easy transportation. Get yours soon from your favorite US dealer.

Learn how to create the best macro images with our tips and tricks. Discover the benefits of using a medium-range telephoto macro lens like the Irix 150mm Macro and choose the right aperture setting for your photos. Use a simple sheet of poster board or art paper to bring your own background and create a nice bokeh effect with supplemental lighting like reflectors or portable LED lighting. Get ready for Christmas and improve your macro photography skills today!

Enter to become one of the FIVE lucky photographers to test the new Irix 150mm f/2.8 macro Dragonfly lens for a full month! Submit 3 of your best macro photos on Facebook, Twitter, or Instagram using the hashtag #irixmacrocompetition before November 22nd to be eligible. Don't miss your chance to show off your skills and be among the first to try out this amazing new lens designed for full-frame cameras and compatible with APS-C models.

Join 20,000 photographers, educators, and students at PhotoPlus Expo 2018 in NYC from Oct. 25th-27th! Discover the latest innovations in photography, new products, and attend exciting talks, demonstrations, and seminars. Meet the Irix team at booth #1045 and see their all-new Irix 150mm Dragonfly lens. Sign up now for a FREE Expo pass or 15% off your Conference pass. Limited time and accommodations available, so don't wait - sign up today!

Introducing the new Irix 150mm Dragonfly lens - a medium telephoto lens with true 1:1 macro reproduction and the first of its kind to feature the all-new Dragonfly housing. This lightweight and durable lens boasts a solid grip and unmatched resistance to the elements, making it perfect for shooting in inclement weather. With 12 elements in 9 groups, 3 extra-low dispersion and 4 highly-refractive elements, distortion is as low as 0.1%. The lens also features electronic aperture control, focus confirmation, and EXIF data transfer with an on-board CPU. The removable tripod mounting collar is Arca Swiss-compatible and weather sealing is a priority in Irix lens manufacturing. See the lens debut at Photokina for the European

Irix announces the final availability date for the Edge IFH-100 Filter Holder on 12/09/2018, which was developed to fit the Irix 15mm lens without causing vignetting. The ultra-slim, dual-slot, 100mm square/rectangular filter holder is adaptable to fit a wide range of lenses with adapters available for filter threads from 52mm through 95mm. The Edge 100 system includes a full line of 100mm Neutral Density (ND) filters and an even greater selection of 100mm x 150mm Graduated Neutral Density (GND) filters. The Irix Edge 100 filters are manufactured using the highest quality optical glass and nano-coated to reduce glare and facilitate scratch and oil resistance. The