Explore Marc Cano's professional real estate photography, captured with the game-changing Irix 11mm f/4 lens. With its rectilinear design and less than 2% distortion, this lens maintains true dimensions, enhancing interior and exterior shots. The lens's ability to present images with clarity and precision makes it an ideal choice for all real estate shoots.

Check out our YouTube video from the Event of New Technologies of Cinematography where they created a food commercial with our lenses. Discover the capabilities of Irix Cine lenses, their compatibility with different camera platforms, and their role in enhancing visual storytelling. 

Explore the detailed landscapes captured by Spanish photographer Adrian Arteche using the Irix 15mm f/2.4 lens with a Nikon D750. Discover the lens's ultra-wide perspective, high optical quality, and low distortion - making it an ideal tool for landscape photography. Arteche's portfolio showcases the lens's ability to handle difficult lighting conditions and its capacity to capture every minute detail with edge-to-edge sharpness.

Hong Kong landscape photographer Jessica lkw, tests and reviews the Irix 15mm f/2.4 lens for Sony E-Mount. The lens features a new design with an aperture ring and stepless aperture control for quick, convenient shooting. It also includes a focus lock mechanism, weather sealing, and an electronic contact design for semi-automatic modes. The lens' high-quality magnesium-aluminum alloy and composite materials ensure durability and lightweight handling, making it suitable for outdoor photography.

Explore the capabilities of the Irix Cine 30mm T1.5 lens as it captures the world of golf in stunning detail. Filmmaker Connor Misset uses this versatile lens known for its optical precision and performance in various lighting conditions to create a vibrant representation of the game. The post also introduces SwingU, the #1 rated golf app worldwide, and highlights the lens's compatibility and adaptability, making it a reliable choice for filmmakers.

Discover how talented fashion photographer Vivienne Bade, based in Hamburg, Germany, redefines conventional portrait photography norms. Leveraging the Irix 15mm f/2.4 wide-angle lens, Bade showcases how distortion-free and compelling portraits can be created. Her unique perspective and skillful use of the lens serve as inspiration for aspiring and established photographers.

Discover the art of wedding videography with Rafal and Diana, a filmmaking duo from Poland. They share their creative process and their love for Irix Cine lenses, particularly the 45mm T1.5, which instills their videos with a film-like quality. The lens's value proposition is exceptional, offering premium quality without the hefty price tag. Watch their video to see the Irix 45mm T1.5 in action.

Blackmagic Design introduces its first full-frame L-Mount cinema camera, the Cinema Camera 6K, marking its entry into the prestigious L-Mount Alliance. The decision to use the L-Mount ensures compatibility with a wide range of lenses, including the Irix Cine L-Mount Lenses, and broadens creative possibilities for filmmakers. This move signifies Blackmagic Design's commitment to innovation and expanded creative opportunities. 

Learn about the different types of solar eclipses, including total, annular, and partial, as we approach the next one on October 14th. Find out about the necessary safety precautions, including using certified solar viewing glasses and solar filters for cameras. Discover the importance of experiencing the event firsthand and the essential gear needed to photograph this astronomical phenomenon, from solar eclipse glasses to the right camera.

Join us at CineGear Atlanta on Oct 6-7! Visit our booth 205 to explore the latest in lens technology, experience our magnetic filters, and enjoy exclusive discounts on our Irix lenses. Whether you're a professional or a beginner, discover the cutting-edge advancements in cinematography with us.

Explore the journey of cinematographer Van Wampler as he uses our Irix Cine lens lineup in the making of "A Frame of Adventure." Discover how he creatively uses different lenses to demonstrate their unique characteristics, from the absolute rectilinear design of the 11mm lens to the spectacular bokeh effects of the 45mm lens. Learn how these lenses also withstand rigorous conditions, including when mounted on an FPV drone.

Explore the benefits of the Irix Cine Sets for both professional and amateur filmmakers. Offering three top-quality lenses, these sets provide versatility, uniformity, consistency, and ease of use. The set comes in a waterproof, dustproof, and MIL-SPEC certified Nanuk case, ensuring the safety of your gear. The Irix Cine Sets are a great investment for your cinematic endeavors.

Discover Digital Camera World's comprehensive review of the Irix 150mm Macro 1:1 f/2.8 Dragonfly. This in-depth analysis covers all aspects of the lens including specifications, key features, build and handling, performance, sample images, lab results, and verdict. Enhance your photography experience with their expert insights on this new still lens for Sony E.

Explore the importance of interview lighting in video production, from understanding the basics of light types and directions, to selecting the right equipment and overcoming location challenges. Learn about the three-point lighting system, using natural light, and making post-production adjustments. Understand the crucial role of a high-quality lens in capturing the scene effectively.

Discover the art of mushroom photography, celebrating nature's fascinating fungi. This post offers seven essential tips for capturing the beauty of mushrooms, including understanding your subject, mastering macro photography, creatively using light, experimenting with composition, incorporating the environment, and post-processing techniques. These tips will help you capture stunning mushroom images with depth, detail, and context.

Discover the new Irix Edge Black Mist Filter series, designed for filmmakers and photographers. Achieve a unique aesthetic with these filters that diffuse light, reduce contrast, and create a subtle haze effect. Features include contrast and skin defect reduction, premium build quality, advanced nano-coating, and three intensity levels. Available in screw-in and magnetic versions.

Discover the popular "Accidentally Wes Anderson" trend in cinematography and explore the magic behind the scenes with Irix Cine lenses. Immerse yourself in the whimsical world of Wes Anderson through  Irix lenses, which masterfully capture his signature style in real-life locations.

Introducing Irix lenses for Sony E mirrorless cameras, featuring exceptional craftsmanship and image quality. Explore the 15mm f/2.4 Ultra-Wide Angle and 150mm f/2.8 Macro 1:1 lenses with robust construction, weather-sealed resistance, and unique Click/Declick switch. Available for pre-sale at B&H.