Irix 2023: A Year in Review

2023 has been a remarkable year for us, marked by a series of innovative product launches that have resonated with photography and cinematography enthusiasts worldwide. Building on the momentum from the late 2022 release of the Irix Cine 150mm T3.0 Tele lens, we've continued to push the boundaries, offering new tools and technologies to enhance the creative capabilities of professionals and hobbyists alike. Let's recap the standout releases from Irix in 2023.

January: Irix Matte Box IQ

Kicking off the year, we introduced the Irix Matte Box IQ in January. Designed for filmmakers and photographers seeking superior control over light and reflections, the Matte Box IQ has quickly become a favorite for its versatility and robust construction.

March: New Cine Fuji X-Mount

In March, the new Cine X-Mount made its debut, offering filmmakers an adaptable and high-quality mount solution for their creative endeavors. This release showcased our commitment to providing flexible and professional-grade equipment for a variety of camera systems.

June was a particularly busy month for us, with multiple product launches:

June: Announcement of the Cine 65mm T1.5

Set to be available at the end of February 2024, the announcement of the Cine 65mm T1.5 lens was met with great anticipation. Its superb T1.5 aperture promises exceptional performance, especially in low-light conditions, making it an ideal lens for cinematographers seeking to capture crisp, detailed footage.

June: Irix 15mm f/2.4 and 150mm f/2.8 for Sony E-Mount

Enhancing options for Sony E-Mount photographers, we released our two most popular photography lenses, the 15mm f/2.4 and 150mm f/2.8, in Sony E-mount. Both lenses have been praised for their sharpness, build quality, and versatility, further solidifying Irix's reputation for producing high-quality lenses for various camera systems.

June: Irix Edge Black Mist Filters

Also in June, we unveiled the Edge Black Mist Filters, available in both magnetic versions for cine lenses and screw-in versions. These filters have been lauded for their ability to soften the image, reduce highlights, and add a cinematic feel to footage and photos.

December: New Filter Adapter and Lens Cap for the 21mm f/1.4 Dragonfly Lens

Rounding out the year's releases, we introduced a new filter adapter with a lens cap for the 21mm f/1.4 Dragonfly lens. This addition has been welcomed by photographers for its practicality and the added protection and versatility it brings to the beloved 21mm lens.

Conclusion: A Year of Innovation and Quality

2023 has been a year of significant growth and innovation for us. Each new release has reinforced our dedication to quality, versatility, and meeting the diverse needs of photographers and filmmakers. As we look towards 2024, we're excited to continue this trajectory of growth and innovation, bringing more cutting-edge products to our valued users.

Stay tuned for more updates and exciting developments from us at Irix!